Wednesday, February 05, 2014

R.I.P Judy Martin

It seems that I write too many posts about those we've lost, but those who have touched our lives and made the world a better place deserve to be remembered.
Judy Martin
One of those people is Judy Martin, a person I had the pleasure of interviewing a couple of times on the John Tesh Network in 2012.  Judy was a TV news anchor, ran the website, and was one of the most interesting and inspirational people I had the pleasure of interviewing during the all too short life of the long form interview series I did for John.

You can read more about Judy in this story from the New York Daily News.  I first heard of the passing of Judy Martin from Susan Steinbrecher, who runs a firm called Steinbrecker and Associates and posted this touching tribute on her website:
I was shocked and saddened yesterday to hear of the sudden passing of someone I truly admired; Emmy award-winning journalist, author, yoga/meditation instructor and well-known work/life balance champion and blogger, Judy Martin.
A quote from Judy’s website aptly describes her work as a work/life balance consultant:
Essentially, I teach business professionals the skills they need to take their stress down a notch. To be fully present and harness awareness at work and in business, to cultivate an inner state of calm, clarity and resilience that is completely aligned with their values and highest purpose in the face of an uncertain marketplace. It’s what I call the “exaltation” of the human experience in business.
Judy touched the lives of many. She was approachable, candid, sincere, intelligent, and of course, a truly gifted writer.
Outside of the respect I had for her life-changing work, it was Judy’s palpable warmth that endeared me to her the most. I “met” Judy, virtually, on Twitter back in 2009—but we never actually met in person. Yet we shared such wonderful discussions over the phone, via email – and on Twitter – (I will dearly miss our late evening DM exchanges wherein she would check in on me to see how life was, and to update me on business and personal events). On all of these occasions, she made me feel like we were longtime friends.
Throughout these exchanges, I came to respect and admire her work more and more, and, in 2011, she agreed to be interviewed for my book, Kensho, A Modern Awakening, on the significance of mindfulness and work/life balance. Most recently, after reading the manuscript for my upcoming book, she generously offered to write a testimonial.
About a week ago, Judy DM’d me that she was excited to be working on something new, another book project and she wanted to interview me for it. I was honored, and we both vowed once again that we would try to meet each other in person, someday soon.
Sadly, that “some day” will never come…
I went over to her twitter feed today. For some reason, I wanted to see what that last 140-character communiqué into the world had been. I became overwhelmed with emotion when I saw it:
Living In The Moment – Why Is It So Important And Why Should You Care?
I clicked on the link and the first thing I saw at the top of the page was this quote:

“The past is behind, learn from it. The future is ahead, prepare for it. The present is here, live It.” ~ Thomas S. Monson

I’m sure Judy would want all of us to be mindful of this message, each and every day that we are blessed with on this earth. I am so grateful to have known her.
RIP Judy Martin 1965-2014

I went to the archives and found my interviews with Judy, done just after Superstorm Sandy demolished part of Long Island, where Judy lived and worked as an anchor and reporter on Long Island's channel 12.  We talked about Sandy, work/life balance, and much more.  The interviews are below in tribute to Judy Martin.

Sometimes the people the world loses aren't the biggest stars or world leaders, but they do much to change the world.  Judy Martin was one of those people.  May her memory be a blessing.

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Friday, January 10, 2014

In Praise Of The Under Appreciated HR Director

Here's a question for business owners and managers. When was the last time you hugged your HR department?

It occurs to me that the human resource manager, human resource assistants, recruiters or whatever you call the people in your HR department are the unsung heroes of business in 2014. They have to find the right people, train the people, and then retain the people for it as long as possible. With all the talent available these days, that's a very very tall order.

Yes, the government says that the unemployment rate dropped to 6.7% today. Theoretically, that's good news, especially if you ignore the low number of jobs created in December. But it also means that a lot of people have just stopped looking for jobs and left the work force. And that might make the HR department's job a little harder because some of those people could be diamonds in the rough for your company. Perhaps their skill set doesn't exactly line up with what you're looking for, maybe they are over 40 and have had jobs in industries that don't exactly match yours, or maybe they just were honest about how much money they wanted to make when they filled out applications. For whatever reason, they've climbed out of the talent pool and therefore can't be used as human capital.

How important is finding and keeping talent? Klaus Schwab, the founder and executive chairman of the World Economic Forum, opened the 2013 event in Davos by asking "Is talentism the new capitalism?". He talked about the importance of talent and how having the right people can provide a huge competitive advantage for any organization. Everyone has the same computer programs, analytic tools, and syndicated data to work with, but the key to making all those things work right is having the right talent to use them, interpret them, and put them to work for your business. And in most companies, finding that talent falls squarely on the shoulders of the overworked and undervalued human resource department.

Many businesses try to help their HR department with this daunting task by
getting them applicant tracking software so they don't have to spend as much time looking at every application that comes in for every opening no matter how big or small it is. We all know how the software works, whether it's Taleo or Kenexa or another vendor's system. The HR person puts in the parameters they are looking for, adds the keywords, presses the button, and the job is posted for all to see. Then the system scans the applications, looks for the best matches, and puts them in a file. The applicants who don't match the qualifications set by the HR department sometimes get a nice rejection letter but tend to go into another file never to be seen again.

Technology is good, and having been a hiring manager I know that often times most of the people applying for a job simply aren't qualified. That's why applicant tracking software was invented, to weed those people out so that the overworked HR department or recruiter can concentrate on the best people based on their keywords. 

But technology has its limits. In an ever-changing world where so many people are trying to reinvent themselves or enter a new industry, applicant tracking systems don't see how the skills these candidates bring to the table can match the keywords for the open positions. It's no one's fault, it's just the way computers work and the applicant tracking system is doing the best job you can based on the information it was given. So is the recruiter really getting the very best person for the job? According to the applicant tracking software, they are. But in reality they may not be. And if that perfect person ends up getting noticed by your competitor, your company has lost the opportunity to acquire a valuable piece of human capital. Sometimes, and probably more often than that, the real best person for the job doesn't make it over one of the benchmarks in the ATS and they get thrown out, leaving the company with no idea that they're missing out on a potential superstar. 

To try to show this theory in a real world experiment, I applied for a job that I am well-qualified for yesterday after 5 PM. The application was through an applicant tracking system which was nice enough to send me an automated response saying they had gotten my stuff and would consider me for the job. At a little after 11 PM last night, six hours after making the application and most likely while the HR department at this company was far from their desks, I received a rejection letter for the job I just applied for. I can't prove this, but I can bet that my application was never seen by the retina of any human eye. It didn't match the keywords or got bounced for some other reason and the recruiter or HR director at this company will never know that I applied for the job. They lost the chance to at least investigate the acquisition of good human capital. And if I get a similar job at their competition, they lose the never ending battle of having the best people in their company.

I don't envy the role of a recruiter or HR director in this day and age. Too many tasks, too little time, and not enough help makes the job one of the most challenging in any firm. But companies who don't invest in finding the best human capital and looking beyond the applicant tracking systems are likely missing the opportunity to grow a world-class organization. Not having the human touch in the recruiting process could theoretically make the difference between success and failure for a project or an entire company. Setting one parameter unwisely in the ATS can rob a business of the person they need to move forward without them even knowing it because the HR Director or hiring manager will never see the application.

I worked for a decade at Viacom, and the chairman of the company, Sumner Redstone, was well known for saying that his most valuable assets go down the elevator at the end of the day. He knew that it was the people that worked for him that made his brands great. He also knew it was the people that did the work that generated the profits that he and his stockholders enjoyed. Even the strongest brand has to be powered by human capital.

So I go back to the question I opened this post with. When was the last time you
hugged your HR department? What have you done for them to make their jobs a little easier, a lot more productive, and help contribute more to the acquisition of the very best human capital out there? In 2014, it's about the people working in the companies that will decide success or failure. Think about that when you're looking at your HR budget or when you walk past that department in your company. Those people need a hug, and a whole lot more.

Mercer released a report about the importance of human capital. You can find a link to download the Executive Summary here. If you're in HR, you might want to print it and leave it on your boss's chair. 
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