Wednesday, November 30, 2011

It's NEVER Too Late To Stop The Presses In The World Of E-Mail

Maybe it's just me, but this seems like a really, really (can I say this word) stupid thing to do.

This morning, the news media was buzzing with how Feld Entertainment, the producer of Ringling Brothers Barnum And Bailey Circus, was fined $270, 000 by the United States Department of Agriculture for their treatment of animals.

Now, I personally have nothing against Feld Entertainment, they've been good partners and friends for over 30 years.  BUT, it would seem that when your name is plastered all over the place, you might want to lie low for a day or two.

Well, that didn't happen. Just this afternoon, I got an e mail from Feld Motorsports, a part of the Feld Empire, inviting me to an event in Chicago, which is a bit far from home base in St. Louis, but that's another story. Pardon the funky formatting, their e mail is a little wide for this space.

Having trouble viewing this email? See it online. Please add to your address book.

Advance Auto Parts Monster Jam®
makes its annual return to Chicagoland
at the Allstate Arena from February 10-12, 2012!
Last year, all five performances sold out,
so be sure to get your tickets early
to make sure you don't miss the action!
With back to back sellout years, be sure to get your tickets NOW!
Save $5 on Adult tickets
by using code JAM*

Ticket Prices:
VIP - $55, Gold Circle - $30, Mid Level - $20
Adult tickets are just $10 to opening night
(Friday, February 10 at 7:30PM)

Kids' tickets are always just $10!
Act fast before everything sells out!
Get your tickets at or call 1-800-745-3000.
Visit for complete event information.
*Discounts do not apply to VIP or Gold Circle seats.
Discount does not apply to Friday, February 10 at 7:30PM show
where tickets are already just $10 for Kids and Adults.

You are receiving this e-mail because you provided Feld Entertainment® with permission to contact you at this address about special offers from The Feld Entertainment Family of Companies, including its licensees and co-branding participants when you purchased tickets or subscribed to receive e-mail newsletters from one of the Feld Entertainment properties.
Feld Motor Sports®, producer of Monster Jam®, Monster Energy® AMA Supercross, an FIM World Championship, AMA Arenacross Series, Freestyle Motocross, and Nitro Jam® adheres to a strict no-spam policy. Your e-mail address is never used for any reason other than for you to receive special offers and announcements relating to Monster Jam®, Monster Energy® AMA Supercross, an FIM World Championship, AMA Arenacross Series, Freestyle Motocross, and Nitro Jam®. We apologize if you received this e-mail in error.
Mailing Address:
Feld Motor Sports
Attn: Internet Dept.
4255 Meridian Parkway
Aurora, IL 60504
To continue receiving special offers from Feld Motor Sports, do nothing.
To change your e-mail address or to no longer receive e-mail about Monster Jam®, Monster Energy® Supercross, AMA Arenacross Series, and Freestyle Motocross or Nitro Jam®, visit: change e-mail/unsubscribe
Yes, the Motorsports Group doesn't put on the circus, but look how many times "Feld Entertainment" is mentioned in the e mail.  Do I want to patronize a company that just settled with the USDA for 270 LARGE without admitting guilt?  Uh, that's kind of like pleading "no contest", isn't it?

If I were handling the e mail at the Feld Empire, I'm thinking I'd hold off on this mailing for a day or three.  Let the stink of the animal abuse situation go away and then invite families out for a night of big giant trucks crushing things.  Just because an e mail blast is scheduled doesn't mean it can't be REscheduled. 

Am I missing something here?  Please, I'd love to hear your comments.
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