Showing posts with label television. Show all posts
Showing posts with label television. Show all posts

Wednesday, May 20, 2015

The End Of An Era, And The End Of A Genre

When I started the day, I made a promise on Facebook that I wouldn't post incessantly about the end of David Letterman's Late Show. But I HAD to write at least one thing. For any student of broadcasting, any student of comedy, or anyone who lived through the last 33 years, this is a truly bittersweet day. And for some of us, it's just a little more sad. I won't dwell on all the things you've probably seen on real media outlets, but I wanted to share some personal recollection on David Letterman's talent and influence on my life.

I spent my formative years in Indianapolis, and have a very unique experience of watching a very young David Letterman and a very young Jane Pauley start their careers on local television. Jane was, and still is, a magnificent newsperson but Dave started out a little bit differently. He was the smart ass who was sitting in the back of the room throwing spitballs at the teacher while the teacher was trying to explain the Roman empire. Even as early as the mid 70s, Dave was the guy who was breaking rules and changing the way those of us in our impressionable years molded our personalities. Just listen to the writing and delivery on this rare audio of Dave doing radio bits in 1974, courtesy of Brad Krantz.


People in Indy knew Dave had "something", but most of them didn't know exactly what it was. But it did land him a full time job at WLWI, the then ABC affiliate. Here's a video of some of Dave's local television work, hosting a 4H talkshow, doing the weather, and other middle market television duties in Indianapolis.


You've got to understand, that as a 15 or 16-year-old kid growing up in ultra conservative Indianapolis, seeing this kind of stuff on local television had a huge effect on me. Not only was it incredibly funny, but it proved that you could be sarcastic, sardonic, and silly without being shot at sunrise. I felt that this guy gave me permission to come out of my shell and develop a personality that was uniquely mine without fear of being seen as a freak. Of course, if you talked to my classmates at North Central High School, many still thought of me as a freak and do to this very day. But that's another blog post

After gaining a foothold in television and doing guest comedy bits on legendary Indy radio stations like WNAP,  David Letterman somehow found himself becoming a radio talk show host on WNTS, perhaps the worst radio signal in Indianapolis, a daytime station at 1590, WAY at the end of the AM dial. Just to give you an idea of what a potential train wreck the station was, this was their building.
WNTS building
But Dave did amazing radio. There aren't many tapes of his work at WNTS, otherwise I'd post them here. But he was simply hilarious, doing "bits" unlike anything heard on the radio at the time and coining phrases like "homelisteners" to refer to his audience, a term that' morphed into "homeviewers" during his TV career. The son of the owner of WNTS and General Manager of the station was Jeff Smulyan, who has always had a keen eye for talent and broadcasting, and later went on to found (and still runs) Emmis Communications. On a side note, I tried to call into Dave's show often, and hardly got more than a few what I thought were brilliant words out before he'd call me a "snot-nosed kid" and hung up on me with great aplomb. I don't think I ever got past the second sentence, and sadly have never communicated directly with Dave since those days.

At some point, most everyone realizes they've done all they can do in Indianapolis, and Dave was no exception. He got his wife Michelle, loaded up a red pickup truck, and headed to Los Angeles. This is where the well shared stories about David Letterman in just about every media outlet start, and where, in the interest of brevity, I take a pause in the Dave stories.

Fast forward to 1980. With The Gong Show's run finished, I needed a reason to avoid college classes by watching oddball TV shows, and I discovered my childhood hero Dave Letterman had a NETWORK show. None of this cheesy local programming, a real live network show with an audience, Edwin Newman, an actual News God, doing updates, and crazy things that nobody had ever seen on television before. He had semi-regular guest players like Chris Elliott, Edie McClurg as the wonderful Mrs. Marv Mendenhall, and many more. It was absolute genius, and that's why it lasted only four months.

But like Jeff Smulyan before him, Fred Silverman, who was running NBC, saw that there was something amazing about Dave, so, as is well documented in other places, Dave got his own show in the Wasteland of the Vast Wasteland, 12:30AM Eastern. And it was spectacular. You know the story, I won't go into it, but for many years, I never missed the show, watching it in real time even though I had to get up at 3:30AM to produce a radio show for some of that time. It didn't matter, you never knew what a going to happen next on the show, screaming at workers in Rockefeller Center with a bullhorn, jumping into water in an Alka-Seltzer suit, having Jay Thomas throw footballs at a meatball on top of a Christmas tree, it was all off the wall, usually hilarious, and completely different than anything else on TV.

Perhaps my favorite recurring bit on the show, both at NBC and CBS, a the annual visit from Darlene Love and her singing the classic "Christmas (Baby Please Come Home)". After her final performance of the song last year, the Late Show staff put together this supercut of all her performances. I only have two words to describe it, musical magic.


I can't talk about David Letterman and how much he means to me without sharing two personal stories, so please indulge me. My wife and I got to see Late Night With David Letterman tape in the mid 90's, and it was amazing. But perhaps the part I'll remember most was before the show. As things often happened for me in those days, we got our tickets from a staffer on the show who was the friend of a friend, so we sort of had to sneak our way into what was then (and to me will always be) the RCA Building, we went up to the offices and got taken to the 6th floor studio. We were early, so the person who was taking care of us suggested we wait for a while up on the 9th floor in the NBC Commissary and she'd come get us when it was time for warm-up. I'd been to the legendary Commissary before, but my wife hadn't. So we hung out there having a drink with me rambling on about how Johnny Carson made jokes about the place when he was in the building and who I'd seen there in the past. Just then, Hal Gurnee, who was a TV legend in his own right, but was better known as the Director of
Hal Gurnee
Legendary Director Hal Gurnee
Late Night, walked in. If you remember those days, Hal was a part of the show and had become kind of a cult hero. To make a long story short, I can clearly remember Hal's blue shirt and the fact he grabbed a snack and coffee before showtime. It was "a moment", to sit a few tables away from HAL EMMY AWARD FREAKING GURNEE. I can't tell you who was on the show, what jokes Dave told, but I can tell you all about my "brush with greatness" with Hal Gurnee.

One last thing. One of the Executive Producers of the Late Show With David Letterman is a lady named Barbara Gaines. She's been featured on the show on and off over the years in many different ways, but her story is much more significant to the success of the show. She started out as the receptionist on the Morning Show, has been with Letterman through thick and thin, and, as many of the unheralded staff and crew of TV shows are, is not recognized for the tremendous contribution she's made to Dave's career. I found her on Twitter (no, I wasn't stalking her) yesterday and sent a short "thank you" tweet.
I know this sounds geeky and a little bit creepy to some, but I was stunned to see that she favorited the tweet and followed me. That may not mean much to most people, but it's a true honor to be noticed by one of the unsung heroes of Dave Letterman's magnificent career. Barbara, not that you'll read this, but I'm deeply touched.

I loved Johnny Carson, but only really appreciated his talent and interviewing style towards the end of his career. I feel like I've had some kind of connection to David Letterman most of my life, and I've laughed and learned from him. I believe he's the last of the late night sitting-behind-the-desk-with-a-big-non-functioning-microphone-on-it hosts. Yes, we have Jimmy Fallon, Jimmy Kimmel, Stephen Colbert, and those who will follow them, but the guy who set the tone for all of them is Letterman. 33 years on network television is an amazing run, especially with some of the bumps in the road he's endured. But his wit, wisdom, and whimsy have changed the late night talk show genre forever, and we should all be proud that, just as with people like Michael Jordan and other one of a kind megastars, we got to see Dave in his prime. There will never be another David Letterman, and, at least to me, he will be missed.

But that still doesn't make up for hanging up on me so many times.


Wednesday, February 20, 2013

HEAD FOR THE HILLS-THE SNOW IS COMING!

Watch Falling Snow Sign
Watch Falling Snow Sign (Photo credits: www.mysafetysign.com)
Yes, I'm being kind of sarcastic.  Maybe more than kind of sarcastic.

The St. Louis area is under a Winter Storm Warning for a storm that will hit us Thursday midday and end Thursday night.  I just saw a weatherman on TV call tomorrow "a really rotten Thursday".  Schools are closing for tomorrow, and it's only about 6:30 Wednesday night.  REALLY?

When you look at the official forecast map from the National Weather Service, it doesn't look like it's going to be quite the mess the TV people are warning us of.  And when I scan some of the geeked out raw weather data, it's not that much different than the photo below.
I'm not sure 1-3 inches of snow and sleet, which is what the NWS is still calling for, should create the panic in the minds of the TV weatherpeople and the citizenry of the St. Louis metropolitan area, but everyone seems to be freaking out in a big way.  If you're in a place like Kansas City and they're predicting 10 to 12 inches of snow, THEN you freak out.  1-3, not so much.

So the grocery stores are jammed, people are buying their milk, bread, and eggs so they can have french toast while they're snowbound, Sears sent me an e mail telling me it was going to snow and I should run right in and buy a snow blower, and my kids tell me there's no reason to do their homework because they KNOW they won't have school tomorrow.  UPDATE: My kids' school district is closing school tomorrow due to the threat of icy conditions in the afternoon.

Maybe it's my Chicago roots, maybe it's my cynicism that my friends who do the weather around here are blowing this up so they can seem really important and grow their ratings, or perhaps I'm just delusional and we'll all be paralyzed by the storm tomorrow.  Regardless, I'm still not buying it.

I'll be posting video updates on the storm throughout the day tomorrow. Check my Facebook page, my 15 second video updates on Tout, and other outposts on the Interwebz for updates.   Unless the storm completely immobilizes me and those around me.
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Thursday, March 08, 2012

Hanging with Don Draper

One of my favorite shows, Mad Men, returns to AMC on March 25.  If you don't know about the show, just click on the link right above to learn what it's all about.  Along with Homeland on Showtime, it's easily one of the best shows on TV.

The incredibly creative Melissa Wasserman, the VP of Marketing at AMC and a former co-worker at Viacom back in the day, came up with a campaign called "Mad Men Yourself" a couple of years ago.  The idea is that you could make yourself look like the 1960's figures in the show and use the artwork as your Facebook or Twitter icon. I did that, and have used the artwork almost exclusively as my visual signature around the Interwebz since then.  

Since I have some time on my hands, I've been messing with the all new Season 5 Mad Men Yourself app and have updated my look a bit, to recede the hairline and spiff up the way I dress.  You'll get to see the new icon floating around the web soon.  

Part of the app is that you can make scenes of you with the Mad Men cast.  Here I am having a cocktail with Don Draper, my hero on the show.
I'm enjoying Maker's Mark, not sure what Don is drinking.
That's kind of cool, but here I am after having an ice cold Pepsi with Jon Hamm, the person who IS Don Draper last summer.  Sorry it's a little blurry, the radio station had kind of a cheap suit camera to take the photo with.
Courtesy KZPT
So which looks better?  The cartoon Mark and Don or the real thing?

Don't answer that.

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Saturday, December 24, 2011

Tis The Night Before Christmas, Here Are Some Stocking Stuffers

My last post featured some of my favorite Christmas and Hanukkah videos from over the years.  Of course, I posted that before some "fresh product" appeared on the TV sets and computers of scores of people across this great land of ours.

From Late Night With Jimmy Fallon on NBC, a "Mad Libs" version of  "A Visit From Saint Nicholas", better known  as "The Night Before Christmas".




And if you prefer audio, an amazing rendition of the piece (as written by Clement Moore in 1823) by 31 of the best voice actors in the business.
  TwasTheNightBeforeChristmas by ptvoicesforchildren
The recording will be released this week and all sales and donations to Voices For Children will benefit Mattel Children’s Hospital UCLA. The entire cast will assemble at the hospital on Christmas Eve for a live performance and donation.  Entertainment Tonight has the story and video from the voiceover session.


Here's to a very Merry Christmas to you and yours!
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Monday, November 07, 2011

Is Local Radio Dead? In Some Ways It Is, But Owners Don't Know It Yet

via followthemedia.com
I came across a post on LockerGnome, Chris Pirillo's website about all things tech and geek (and I say that in only a good way) posted by Matt Ryan that asked if local radio was dead.  Chris's conclusion on a video that was part of the post was that it was but it just doesn't know it yet, and it got me to thinking about the industry I've been involved with for most of my life, its past, and most importantly its future.

According to the ratings service Arbitron, local radio reaches 93 percent of Americans 12 years and older in the average week.   I certainly have had my disagreements with Arbitron over the years, especially since they've introduced the PPM as the way to measure radio listening, but I do believe that local over the air radio still touches almost everyone almost on a daily basis.

For now.

The PPM, or Personal People Meter, is a means to electronically measure what listeners are hearing and it has forced many broadcasters to drastically change the way they program their stations so they are more "PPM Friendly".  That means stations have had to move commercial breaks to "better play the PPM game", tell talented Air Personalities to cut down the amount of talk they do on the air, and make it easier to import generic programming to local stations.

Those changes have led to mixed results and hundreds of lost jobs in the radio industry in the last month alone, (FD) including mine.  PPM wasn't the only reason for the layoffs, big radio companies had to cut expenses because of lower revenues, and even one large company said the layoffs were designed to make their stations better.

All that is just background for the meat of this post.  The people who own radio stations, whether they are the big companies or the smaller operators, simply do not understand that the way they deliver "radio" has to change, and they have to get out in front of the change.  

CourtesyTom Bosscher
Those big giant towers in the middle of cornfields and cemeteries, those 50,000 watt legendary AM stations, those HD Radio channels that nobody is listening to, they are losing value and necessity every day.  Broadcasters think all those things are trophy's, somehow showing how "heavy" they are in the industry.  Going forward, all that hardware and early 20th century based technology will mean very little to listeners or advertisers.

Wireless device usage is exploding, and now there are more wireless devices activated than there are people in the United States.  Most of those devices have the ability to play audio, whether they be iPhones, Android devices, tablets like iPad or Kindle Fire, or gadgets we haven't even heard about yet.  Yet, broadcasters continue to do a second rate job of serving those devices and don't see the future where people can receive the radio station from their home town, Spotify, Pandora, or a local radio station in Turkmenistan on the same device WITHOUT using AM, FM, HD Radio, AM Stereo, FM Quad, or any of the other failed and antiquated technologies that broadcasters have tried to force on consumers.  Toyota is rolling out a car with Pandora and I Heart Radio in 2012, making it even easier to not listen to local radio.

image via randallcole.com
The days of wireless delivery platforms and complete parity for any kind of audio or video stream are here, and American broadcasters are not prepared for the migration from those old school technologies they've relied on for almost a century to the wireless, personalized experience that listeners will discover, adopt, and almost certainly use to replace traditional broadcasts.  As media guru Fred Jacobs wrote almost a year ago, being local matters, no matter how the content is delivered.

Local matters.  While consumers may enjoy renting movies from Netflix, buying toaster ovens from Amazon, bidding for cars at eBay, or creating custom music channels on Pandora, that doesn't mean they've lost interest in what's happening next door, down the street, and in the heart of where they live.
 Jacobs isn't the only one who sees the future, The brilliant media strategist David Martin wrote this blog post in August of 2004 about the future of music radio.
It is time to admit it - we are operating in a fundamentally different business environment; the rules of the game are changing and so must we.
Speaking at the Web 2.0 Summit last month, KCPB's Mary Meeker showed the growth of mobile usage and the fact that Pandora, the online radio network, is already getting 60% of it's traffic from mobile devices. Those people listening could be listening to traditional broadcasts, but they're turning off AM and FM and turning on digital streams. 

Radio companies will tell you they have a "digital strategy".  Here are real live examples of those strategies in action at some of the major radio companies right now.
  • A major radio company has moved all its stations to its own app for smartphones and tablets, but after testing the Android app on six different devices over three carriers, the app was only able to stream listenable audio on two of the devices.  Android now commands 40% of the U.S. smartphone market, but this company's stations can't be heard on a majority of those phones and many Android tablets.
  • Clear Channel Media Holdings, the country's largest radio owner, has recently hired Bob Pittman to run the company.  Pittman is a very smart man and understands the future of content delivery as shown by the company's huge investment in I Heart Radio, their streaming and station creation app.  Unlike the above example, this app works on every Android device I tested it on, as well as devices on other platforms.  They may have some of the right ideas, but have eliminated hundreds of jobs in the last month as they add more centralization to their programming, completely ignoring the fact that being local is one of traditional radio's most important ways to differentiate itself and keep listeners, regardless of how the content is delivered.
  • Most other radio companies let each station create their own digital presence, controlling the overall look of websites, but using a myriad of vendors for streaming and mobile applications.  Most of the reason for this is that the companies either refuse to acknowledge the future of mobile while they concentrate on those big towers in the cornfields, streaming a single station (often badly), or trying to make people care about HD Radio.  One major company will let any station have an iPhone app, but the station has to wait until a certain number of iPhone apps are downloaded before they can have an Android app.  Looking at the penetration of Android, it is clear this company does not understand how listeners use streaming or even what they listen with.
All of this brings us back to the topic of this post.  Is local radio dead?  Not yet, but in most cases the people who own local radio stations don't realize that their properties are dying slowly in a hospice called AM and FM.

These broadcasters, notorious for spending their lifetimes in perhaps the last industry to see the world as it really is time after time, need to get their brands on life support by coming up with a well thought out, forward thinking strategy that involves delivering audio how and when people want it, making local information available no matter where the listener is (how many radio executives really understand the power of GPS and location based application development?) and adding a strong social and interactive component to their brands.  The benefits will be immediate, and will keep their brands viable for years to come.

There once was a radio in the kitchen
Almost a decade ago, these same broadcasters began to see the number of people using radio in the morning begin to decline  Traditionally, the morning show was the most listened to and most profitable daypart for radio stations.  Where did the listeners go?  Directly to television, because TV figured out they could give all the local information and much of the entertainment people were getting on the radio and add pictures to it.  Morning radio listening continues to decline, especially among listeners under 40, and some of the most successful local TV morning shows are produced by former radio morning show producers.  Yet, the radio industry for the most part has done little to fight the migration of listeners to television.

A recent story in the Chicago Tribune talks about how FIVE local TV stations are doing local morning newscasts starting at 4:30AM and two of them continue locally after the network morning shows start on affiliate stations.
The moves reflect a national trend that has reached critical mass over the past two years. Most large-market stations now broadcast local news at 4:30 a.m., with at least one station starting that early in all of the top 50 markets, according to Steve Ridge, president of the media strategy group for Frank N. Magid Associates, a television consulting firm.
"Thirty years ago, we had to beg stations to get into the morning news business," Ridge said. "Now, it has become the most lucrative daypart in local television."
I for one do not want to be a pall bearer at local radio's funeral, but I'm afraid that I'll live to see that day.

What do you think?  Comments are welcome!


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Thursday, June 30, 2011

TV Broadcast Morning Shows Add 1.2 Million Viewers in Past Year (probably from radio)- TVNewser

Much like their evening news counterparts, America’s morning shows are on the rise as well. In the just finished second quarter, NBC’s “Today,” ABC’s “Good Morning America” and CBS’s “The Early Show” added a combined 1.2 million viewers compared to the same period last year.

ABC’s “Good Morning America” was up the most in Total Viewers ( 14.75%) and A25-54 viewers ( 8.8%). This was the show’s most-watched second quarter in six years in Total Viewers and the most-watched in three years in younger viewers.

“GMA” still trails NBC’s “Today” by an average of 700K viewers each day. The #1 morning show, which saw an anchor change earlier this month, is up 9.6% year-over-year in Total Viewers and up 5.6% in A25-54 viewers. “The Early Show” was also up in Total Viewers ( 2.4%) but it was the only show to shed A25-54 viewers (-1.21%).

The averages for Q2 2011:

  • Total Viewers: NBC: 5.60M / ABC: 4.90M / CBS: 2.51M
  • A25-54 viewers: NBC: 2.52M / ABC: 1.85M / CBS: 988K

The part in parenthesis is MY edit of the headline.

This is kind of a "closed circuit" post to my brothers and sisters in radio. Where do you think those 1.2 MILLION morning show viewers came from? And what about all the people watching the shows before the network shows? I'll give you a minute to think about that and how you're going to come up with something more compelling to keep your listeners. Wait, you'll need a LOT more than a minute to figure this problem out. We as radio broadcasters have GIVEN these listeners to TV.

Now how do we get them back?

Posted via email from Mark Edwards 3.0

Friday, May 21, 2010

Is It Wrong To Love A Promo Featuring Perry Mason?

From WCIU in Chicago and via Robert Feder at www.vocalo.org, the best promo I've seen in years for a local TV station. Kudos to the team at "The U" in Chicago for another brilliant promo.

Posted via web from Mark Edwards 3.0