Wednesday, February 20, 2013

HEAD FOR THE HILLS-THE SNOW IS COMING!

Watch Falling Snow Sign
Watch Falling Snow Sign (Photo credits: www.mysafetysign.com)
Yes, I'm being kind of sarcastic.  Maybe more than kind of sarcastic.

The St. Louis area is under a Winter Storm Warning for a storm that will hit us Thursday midday and end Thursday night.  I just saw a weatherman on TV call tomorrow "a really rotten Thursday".  Schools are closing for tomorrow, and it's only about 6:30 Wednesday night.  REALLY?

When you look at the official forecast map from the National Weather Service, it doesn't look like it's going to be quite the mess the TV people are warning us of.  And when I scan some of the geeked out raw weather data, it's not that much different than the photo below.
I'm not sure 1-3 inches of snow and sleet, which is what the NWS is still calling for, should create the panic in the minds of the TV weatherpeople and the citizenry of the St. Louis metropolitan area, but everyone seems to be freaking out in a big way.  If you're in a place like Kansas City and they're predicting 10 to 12 inches of snow, THEN you freak out.  1-3, not so much.

So the grocery stores are jammed, people are buying their milk, bread, and eggs so they can have french toast while they're snowbound, Sears sent me an e mail telling me it was going to snow and I should run right in and buy a snow blower, and my kids tell me there's no reason to do their homework because they KNOW they won't have school tomorrow.  UPDATE: My kids' school district is closing school tomorrow due to the threat of icy conditions in the afternoon.

Maybe it's my Chicago roots, maybe it's my cynicism that my friends who do the weather around here are blowing this up so they can seem really important and grow their ratings, or perhaps I'm just delusional and we'll all be paralyzed by the storm tomorrow.  Regardless, I'm still not buying it.

I'll be posting video updates on the storm throughout the day tomorrow. Check my Facebook page, my 15 second video updates on Tout, and other outposts on the Interwebz for updates.   Unless the storm completely immobilizes me and those around me.
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Wednesday, February 13, 2013

Happy World Radio Day

Photograph of a young girl listening to the ra...
Photograph of a young girl listening to the radio during the Great Depression. (Photo credit: Wikipedia)
While it's being mostly overlooked by United States broadcasters, today is the UN's World Radio Day.  Not being able to find much from American radio operators or industry trade organizations about the day, I present a program from the BBC World Service talking about World Radio Day, the importance of radio (which I absolutely agree with) and sharing some great moments in radio history. Just click here to hear this extraordinary program. 

Even thought I've migrated to the world of Content Creation and New Media, radio is still my first love and it saddens me that American radio operators haven't taken the opportunity to really embrace World Radio Day and remind people how important a role radio STILL plays in their everyday life.  
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Friday, January 18, 2013

ZOMG, I'm The Father Of THREE Teenagers

This is a post from my Daddy Diaries column, featured at tesh.com.

Last weekend, my youngest son turned 13. That means that I am now the father of three teenage boys: a 13-year-old, a 15-year-old, and a 16-year-old. If you were hearing this, instead of reading it, there would be a dramatic music sound inserted right here, kind of like dum dum dummmmmmmmmm.

Now, before I forget, the picture that accompanies this post is not of my actual children. I have this thing about Web privacy, so these are models pretending to be my actual children. In my opinion, my actual children are much cuter than these models, although no less threatening. That being said, my three teenage boys have three different personalities and each comes with their own set of challenges.

I knew the day would come that I would be seen as a geezer and have older kids. I’m still trying to process watching them grow and become young adults because it seems like I held each them in just one hand only a few days ago.

The youngest son is an incredible movie fanatic – much like a very young, but just as feisty, Roger Ebert. His favorite part about turning 13 is that he’s now able to see a PG-13 movie on his own. I thought that he’d be all fired up to get his own Facebook page instead, but he's busy watching movies on his tablet, analyzing the composition of each and every shot as if he were Christopher Nolan.

The 15-year-old suffers from “middle child syndrome" at times, but is pretty well adjusted for the most part. He lives for music, plays five instruments, is an accomplished Boy Scout, all the while managing to be a total chick magnet. Each of those things provides unique challenges on their own, but roll it all together and it can be quite a ball of fire to deal with on a daily basis. He also seems to suffer some sort of video game fixation – notice I did not say the word addiction – and would probably spend every waking moment with a PlayStation remote in his hand, if he wasn't so busy doing all the other things in his life.

Then there is the oldest boy. He’s 16-years-old and a sophomore in high school. Seriously, when did my baby become a sophomore in high school? And now he’s old enough to drive? When did my bundle of joy become hairier than I am? Honestly, it's kind of freaking me out. When I think about how much all of my kids have grown and wonder how they got to be teenagers, it certainly has me thinking about how time flies.

The 13-year-old’s birthday was a pretty jarring moment in many ways. But just as I was becoming a little more comfortable with him becoming a teenager, I got a kick in the face when the mail came yesterday. My oldest son, who still has two-and-a-half years left in high school, received his first college recruiting letter yesterday. He scored highly on some standardized test. And since the testing company sold a list of high achievers to colleges, I'm guessing they are all going to start courting kids like him. I realized it’s actually a good thing. Since I'll have three in college at the same time, it might be advantageous to have a few scholarships to help everybody out.

But the kick in the face part is that this letter, that first "Get to know us!" letter from an institute of higher learning, came from MY ALMA MATER! Yes, the place where I misspent my college years seems interested in having my son follow in my footsteps and attend their school. I've already told him that won’t happen – mostly because I don't want him finding any remnants of my time on campus that might tarnish his glowing admiration of me. Assuming he glowingly admires me. The letter also makes me question the value of a degree from an institution that would have my son as a student, after my less than spectacular tenure there. But that’s another story.

It seems like the days of being challenged by changing diapers and teething pains were only weeks ago. As I look forward to the adventures that lie ahead as the father of three teenagers, I sort of wish I still had diapers to change. Dealing with those types of messes might be easier than dealing with the challenges ahead.
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Monday, December 31, 2012

Farewell To The Past, High Hopes For The Future

As I sit looking at the clock and the under twelve hours left in 2012, I'm struck at how much this has been a year of change for me, and just about everyone around me.  While change can be daunting, frightening, and unnerving, I welcome and embrace it and am very happy about the changes I've experienced in the last year.

It would be presumptuous and egotistical to go over every event of the year that's about to end.  Some of those recollections would take me to a very dark place, and others of them will only make me seem like a braggart.  Suffice it to say that I started the year unemployed, stayed that way for longer than I ever have, and was blessed with a truly incredible job opportunity in June.  I have a great feeling of professional satisfaction, inner peace, and much less stress than I have had in a very long time, and for all of that I am grateful.

I'm also grateful for my friends, the few dozen people who I can honestly call my REAL friends.  Those who have supported, encouraged, and comforted me in the bad times and celebrated with me in the good times.  I've learned who my true friends are and gained new respect for the value of friendship.  I can't begin to name all of these "Real Friends" individually, but I do hope you are reading this and you know who you are.  You've been my invaluable support network, seen me through some of the lowest points in my life, and given me strength to go on.   For that, I think you with every fiber of my being.  

I'm grateful for the opportunities that lie ahead.  Working with John Tesh in the new world of content creation and social media is perhaps the most exciting and challenging job I've had.  Leaving the radio industry after 37 years was difficult in some ways, but incredibly easy as I look at the future of content and media and see the changes in the business I've loved for as long as I can remember.  Being able to continue to raise my family in St. Louis is a blessing, and I don't know of a better place for my family to flourish.

For the first New Year's Eve in a very long time, I can honestly say that life is good.  I'll be sad for a moment at Midnight when Dick Clark isn't there to bring in another year, but I'll be happy, excited, and invigorated as I spend that moment with the people I love and think about the amazing things that await me and those who are important to me in 2013.

As the New Year approaches, I leave you with my very best wishes for a healthy, happy, prosperous 2013 and with these words:
A happy New Year! Grant that I 
May bring no tear to any eye
When this New Year in time shall end
Let it be said I've played the friend,
Have lived and loved and labored here,
And made of it a happy year.
~Edgar Guest
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Saturday, December 22, 2012

It Can Now Be Christmas

Forget the calendar, forget the weather outside, forget the lines at the stores.  It takes one thing for it to OFFICIALLY be Christmas for me.  Darlene Love singing "Christmas (Baby Please Come Home)" the iconic song from the 1963 LP "A Christmas Gift For You From Phil Spector".

Darlene love performs the song every year on The Late Show With David Letterman, and she did the song Friday night.  As usual, she NAILED it, something that was no easy task when she recorded it at the age of 22.  But she's 71 now, and she has all the fire and energy of any one of today's disposable pop divas.

In case you missed it, here's the video of the performance courtesy of CBS:



A Christmas Gift for You from Philles Records
If you ask me, it simply doesn't get better than that.  But if you want to hear the original song in the glorious mono "Wall Of Sound" that Phil Spector created, here is is for your listening pleasure.

Christmas (Baby Please Come Home) by Darlene Love on Grooveshark



NOW it can be Christmas.  Merry Christmas and best wishes for a wonderful 2013 from all of me to all of you!
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Thursday, November 08, 2012

Four More Years Or FORTY More Years?


This is a post adapted from one of my Daddy Diaries blog posts for tesh.com

This is not a political rant.  We don’t do political rants on Tesh.com.  But it does have to do with politics, and it’s something that’s been on my mind as a Dad. 

The election is over.  The ads are off the air.  The robocalls have stopped.  The hate has (sort of) begun to recede.  It doesn’t matter who you voted for, I hope you voted.  If your people won, good for you.  If they lost, I’m sorry.  If you didn’t vote, you missed your chance to do something that could have made a difference, and that’s a shame.

We all have a challenge ahead of us as parents now that the election is over and we can concentrate on our lives and families.  Think of OUR parents, whether they were from the World War II era or the Vietnam era.  They all worked hard, often for the same company most of their adult life, to make sure WE had a better life than they did.  They knew the world could be better and tried their best to make it that way, not always for them, but always for us, their children. 

Despite their best intentions and hard work, the world may not be better for their children, otise known as US, than they would have wanted it to be.  It’s not their fault, it’s not our fault, there’s no time to be pointing fingers to whose fault it is.  As someone I used to work with often said, “it is what it is”. 

Every generation has wanted the next generation to have a better life than theirs.  I don’t hear people of my generation talking about that very often, often because we’re trying to figure out how to make our own lives better and not thinking about our children.  It’s a new world in a million different ways, ways our parents could have never predicted.  It’s not simple, it’s not perfect, but it is what it is.  And it’s the world our kids are growing up in, the world we’re supposed to be making better for them.

So we’re finished with all the partisanship and electioneering for four more years.  What about the next forty years?  Or the next eighty years?  What are you doing to make sure the world that our kids inherit from us is better than the world we live in right now?  Stop and think about it.  I’m guessing you can do more.  Let me know how you’re going to make the world better for your children, and THEIR children, in the comments below.

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Thursday, June 21, 2012

Leading Social Media Blogger Says "Hire Mark Edwards"

One of the most listened to voices in the Social Media world belongs to Sarah Evans and her blog Sarah's Faves.  Sarah has become a leading Social Media thinker and has just joined the company Trackly as Chief Evangelist.  She's well known in Public Relations and Social Media circles as an innovator, big thinker, and one of the best and brightest in the online world.

Sarah handpicked three people who should be working in Social Media or Public Relations and posted their stories on her blog.  I was honored to be one of the three people she thinks should be hired, and here's what she had to say about me and my work.

Name: Mark Edwards

How to Create Real Relationships With Social Marketing http://t.co/4DfHaWst
@markedwards
Mark Edwards
Dream job title: Employee. I’m able to help in so many ways that I’ll let you, the employer, decide how I can help you best and what to call me. Three adjectives that describe you: experienced, innovative, connectedIf I’m hired by your organization I will: bring unmatched experience, knowledge, enthusiasm, and new levels of success to you.
What kind of  culture are you looking for? An environment that has energy, teamwork, and a culture of cooperation. I’ve worked in small offices, huge offices, and alone. The culture of the organization I join should foster creativity, no matter how many people are in the office.
What’s your most impressive professional accomplishment?  What about personal? Almost singlehandedly and secretly building and launching a brand new radio station, including a full suite of social media outposts and a marketing plan, in 18 days last year in Kansas City. Personally, I’m most proud of my three incredible sons. You can’t do anything more important than being a parent.
How many years experience do you have? 27 as a content creator, brand manager, and marketer using a score of traditional and new media resources.
Where should your ideal job be based? St. Louis, MO because it’s the best place I’ve ever lived to raise a family.
Are you willing to relocate? YES, Chicagoland would be my first choice, but I’ll go anywhere for the right job. I can also use the miracle of the Interwebz to work from World Headquarters in St. Louis.
Want to hire Mark? Email him at edwardsmark@gmail[.]com.
It's truly an honor to be recognized by a heavy hitter like Sarah, and yes, I'm available now for full time employment or project work through Mark Edwards Worldwide.   If you'd like to talk about how I can help your organization, please use any of the methods in Sarah's post to contact me.  You'll be glad you did!
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Thursday, May 17, 2012

Chicago vs. Chicago. No, Not NATO, Cubs vs. Sox

I'd normally post this on my Official Major League Baseball Blog, but they don't like video embeds over there, so you can enjoy it here.

On the eve of the Cubs/White Sox series this weekend, New Era Caps and Funny Or Die have released the second video in their "Chicago vs. Chicago" series.  In case you missed the first, here they both are for your viewing pleasure. 




And yes, I'd pull out my own tooth to see the Cubs in the World Series.
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Sunday, May 06, 2012

Some thoughts on media.. | Om Malik

Some thoughts on media..

Earlier this week, at (*) The Guardian’s Activate NYC 2012 conference I shared some of my thoughts about the future of media. Craig Kanalley of The Huffington Post has a good summary of the day, but here are some of the key points I was trying to make during my chat with Max Robins of the Paley Center. 

  • If you had no history and asked how a gourmet food/travel magazine would look today, I would say it would be like Foursquare 
  • I love things like what Paul Berry @teamreboot is doing w/ @lererventures what @BuzzFeed is doing.
  • Media industry innovation won’t happen at big companies.
  • We need Madison Avenue to start innovating. the whole ecosystem needs to be revamped.
  • Media mergers don’t work out because the person who does the deal leaves, and their replacement doesn’t share the vision.
  • Short term thinking is pervasive throughout American society and business.

If you want to watch the video, Fora.tv has proceedings from the day. 

* The parent company behind the Guardian owns a small stake in GigaOM as a result of our acquisition of paidContent. The invitation to speak came long before we made the deal to buy paidContent.

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    via om.co

    Some brilliant thoughts from the very smart Om Malik. I especially agree with the third bullet point.

    Posted via email from Mark Edwards 3.0

    Friday, April 20, 2012

    Inspire Me Today-The Uncut Version

    Earlier this week, an essay I wrote was published on the website inspiremetoday.com.  You can find the essay, or as they call it "brilliance", here.  As will happen with my writing, my original essay was a little long, so it had to be edited to fit on the website.  


    I've had truly heartwarming and incredible response from friends and complete strangers as well, so I thought I'd share the entire unedited essay along with some photos to add to the prose.  So, for your reading or deleting pleasure, here is the complete essay I wrote for Inspire Me Today.


    I was born, as they would say today, visually handicapped. Back then it was called a burden on society. The doctors call it optic nerve atrophy, acute myopia, and severe astigmatism, with a few other maladies thrown in that have been healed.

    What it comes down to is that I can do everything any other person can do except drive. That means I've had to adapt my life in countless ways. And I've learned that if you don't adapt, and often adapt quickly, you'll be miserable, filled with self-pity, and not be the person you were meant to be. Here’s how I came to realize I needed and came to use a skill set that few need, but is invaluable to those who need it.

    Me and my parents before I started wearing glasses
    I started wearing glasses when I was six months old in 1960. Back then it was almost unheard of for someone that young to wear eyeglasses, especially since they were made of heavy glass, incredibly uncomfortable to wear, and expensive. But my parents and a very special group of doctors wanted to do everything they could to give me as normal a life as possible. So they put me in eyeglasses, gave me thousands of eye drops during my youth, and most importantly told me over and over again that I could do anything I wanted and be whatever I wanted to be.

    The key to overcoming physical or psychological challenges is simple, but very hard to learn. If you want to do something, get something, or be something badly enough, you can’t let other people or old thinking get in the way of your goals. And you can never give in or give up.  Once you do, you’re defeated and you’re headed towards a life of boredom and depression.

    In the early 1960s, school districts wanted to send people with low vision to the state’s School for the Blind. In those days that's what they did with children with special needs, shipped them off to an institution so that they wouldn't distract all the “normal" kids in the public school system. A very few bold, deeply committed parents, as in mine, refused to accept that option and fought almost to the death to get their children enrolled in regular school and keep them in the public school system, a truly extraordinary position to take in those times. Now of course, almost every student is allowed to be "mainstreamed" into the public school system regardless of their disability.

    You’ll learn a lot of hard lessons over the years. You’ll develop skills that are stronger than the physical boundaries you face. How not to get rattled by teasing and verbal abuse. How to not feel guilt or shame when you have to use friends and public transportation to get around. How to NEVER be embarrassed by your condition, no matter how “different” you come across to others. If they choose to see you in a different way than you and the people who really know you do, it’s THEIR problem, not yours.  You can choose to just chalk it up to the ignorance of others or you can be an advocate and educate people to how to deal with others who aren’t just like themselves.

    But the most important thing you’ll learn, and sometimes it’s the thing that takes the longest to really sink in, is that who you are is not defined by what you can't do, who you are is defined by what you can accomplish. And, you can accomplish just about anything you want if you put your mind to it. Yes, there are things that need special accommodations. There are even some things that some people just will never do. But if there's something that you really want to be able to do, I know you can find a way. It's all about thinking you are gifted by the abilities you have and not penalized by the abilities you don’t, learning to adapt, having a support network of friends and family who believe in you almost as much as you believe in yourself, and not being afraid to try something at least once. 

    In 2010, I got to live a dream. The Chicago Cubs let me throw out the first pitch for a game at Wrigley Field. I couldn’t see the catcher sixty feet away, but I guessed where he was and got the ball close to home plate.  I believed, others believed, and it happened. If you want something badly enough, you can almost always find a way to make it so.  It sounds like Pollyanna, but it is the truth, whether you choose to believe it or not at this moment.

    There are so many people who don't have what they consider to be a perfect life. Regardless of the cause, the truth of the matter is that NOBODY has a perfect life. If you keep that in mind, you can learn that there are no reasons that you can't accomplish almost anything you want. Yes, you have to make accommodations, you may have to do things in a less graceful manner than your friends or co-workers, and you might fail the first time.  But you CAN do it and prove to yourself and those around you that you have strength, commitment, and self-awareness that far outweigh any physical challenge you’ve been given to deal with.

    I have three children, and two of them have what the politically correct call "special needs". I’ve told them from the time they could understand me the same thing my parents told me: Don't let anything or anyone get in your way or make you think you can't be or do whatever you want. 

    And when life throws you that curve ball, just figure out how you’re not going to let it hit you.

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    Thursday, April 05, 2012

    Chicago vs. Chicago, The Arguments continue

    Here we are on Chicago Cubs Opening Day, and I just ran across a commercial from New Era on FunnyOrDie.com that is the first in at least two looks at the ongoing rivalry between the Cubs and the White Sox.



    I've had far too many of those conversations with my friends who choose to like the White Sox.  Someday, they'll come to their senses.
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    Wednesday, April 04, 2012

    Who Is Mark Edwards?

    I was speaking with a potential client yesterday and she asked me to describe myself.  I did, and it made me think that there's another way to describe who I am and what I've done and can do.  So, here for our viewing pleasure is the Official Mark Edwards Word Cloud.

    Get to know me better at http://about.me/markedwards!

    Thursday, March 08, 2012

    Hanging with Don Draper

    One of my favorite shows, Mad Men, returns to AMC on March 25.  If you don't know about the show, just click on the link right above to learn what it's all about.  Along with Homeland on Showtime, it's easily one of the best shows on TV.

    The incredibly creative Melissa Wasserman, the VP of Marketing at AMC and a former co-worker at Viacom back in the day, came up with a campaign called "Mad Men Yourself" a couple of years ago.  The idea is that you could make yourself look like the 1960's figures in the show and use the artwork as your Facebook or Twitter icon. I did that, and have used the artwork almost exclusively as my visual signature around the Interwebz since then.  

    Since I have some time on my hands, I've been messing with the all new Season 5 Mad Men Yourself app and have updated my look a bit, to recede the hairline and spiff up the way I dress.  You'll get to see the new icon floating around the web soon.  

    Part of the app is that you can make scenes of you with the Mad Men cast.  Here I am having a cocktail with Don Draper, my hero on the show.
    I'm enjoying Maker's Mark, not sure what Don is drinking.
    That's kind of cool, but here I am after having an ice cold Pepsi with Jon Hamm, the person who IS Don Draper last summer.  Sorry it's a little blurry, the radio station had kind of a cheap suit camera to take the photo with.
    Courtesy KZPT
    So which looks better?  The cartoon Mark and Don or the real thing?

    Don't answer that.

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    Tuesday, February 28, 2012

    Happy Leap Year!

    Like Presidential Elections, a Leap Year strikes every fourth year.  I was explaining why we have Leap Years, found myself confused, and turned to the Interwebz for this video explanation.



    This guy's channel says he explains complex things.  I think I'll as him to explain why so many potential employers don't return my calls or e mails.

    Enjoy all the fun of the quadrennial Leap Year.  Remember, this is NOT the "green beer holiday".  That one comes on March 17th.

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